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June 2023
Marketing Tools / 2020-11-25

Chatbot Marketing: Types, Strategies, and Tools

The emergence of chatbots has created a new way to reach out to your customers in an engaging, human-like manner. Chatbots are used for marketing purposes in various ways, including customer service inquiries and personalized deals or discounts. Depending on which method you choose, there are different types of chatbot marketing strategies that can be implemented. To determine which strategy is best for you, let’s break down the main types of chatbot marketing tools below!

Chatbot marketing is the future of customer service

Chatbots have become a hot topic in the marketing world. They are being used by businesses to automate basic customer interactions, generate more leads, and create personalized experiences for customers. But what exactly is chatbot marketing? And how do you use it to your business’s advantage?

In the past, it was quite difficult for businesses to communicate with their customers. The most common way of doing so was through a phone call or email. However, now there are many new ways to interact with your clients and potential clients online. Chatbots have become increasingly popular as a way for companies to reach out and engage their audience more personally than ever before without actually having to pick up the phone or send an email. Here is what you need to know about chatbot marketing: Types, Strategies, and Tools.

Types of chatbots and their uses

Chatbots are software programs that mimic conversations with people. They can be programmed to answer common questions and queries in a chat-like interface or designed to perform tasks such as scheduling appointments, making phone calls, and sending reminders. Chatbots have been around for decades, but their use has increased thanks to advancements in artificial intelligence and improvements in natural language processing technology exponentially in the last few years.

types of chatbots

Chatbots are becoming a more common feature in our lives as the technology to create them improves. To make these bots useful, they need to be programmed with specific tasks and goals in mind. There are many types of chatbots out there, but we’ve compiled a list of the most popular ones below based on their use:

  • Personal assistant bots that help you remember birthdays or track packages from online shopping orders
  • Scheduling bots that send reminders for meetings and appointments automatically.
  • Customer service bots that provide information about products or answer simple questions about company policies. Chatbots can also be used as tools for education by providing content such as interactive textbooks or lectures recorded by professors. The possibilities are endless.
Arturo Argueta

I'm a photographer. It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are